Introduction:
Is your brand present on Instagram? Are you actively using it for your brand’s advantage? If not, it’s time to dive in! Instagram is turning out to be the next big social media platform for brands to engage with their audience. It is no longer an option but has become a marketing necessity. Instagram provides the flexibility of easily discovering what other brands and people are talking about. The social media platform is constantly evolving with new features and updates. One of its biggest features that has taken the world by storm is Instagram Stories!
Instagram Stories, a feature that resembles Snapchat’s stories, allows users to share moments in real time. It’s like scrapbooking where you put together content to tell a story creatively. Many brands now use Instagram Stories to run campaigns, share behind-the-scenes moments, and engage with their audience on a more personal level.
How It Works
To start your story, click on the camera icon on the upper left corner of the main page. Tap the shutter button to snap a photo or hold it down to record a video. For more convenience, check out the hands-free mode. You can also post photos and videos taken in the last 24 hours by swiping down to see recent images.
Developing a story is the key part. Create a thread that keeps people engaged from start to finish. Collect moments throughout the day to tell one solid story or take your viewers along with you, sharing your whereabouts and experiences.
Why Instagram Stories is a Must for Your Brand
- Increased Visibility: Instagram Stories direct followers to your actual Instagram feed, increasing your chances of being seen.
- Quick Engagement: Entertaining and engaging stories give your followers an easy way to consume your content quickly.
- Boosted Engagement: Stories that boost engagement improve your chances of showing up at the top of people’s news feeds.
Tools to Create Engaging Content on Stories
- Zoom: Zoom within Instagram Stories by tapping and holding one finger on the circle shutter button to start recording, then sliding up or down to zoom.
- Boomerang: Create captivating mini videos that loop back and forth using Boomerang, directly in the app.
- Stickers, Text, and Drawings: After capturing a photo or video, jazz it up with stickers, filters, text, and drawings. Add emojis, location, time, temperature, and more. Use the text tool for headlines and captions, and the drawing tool to add personal touches.
- Mentions: Mention up to 10 friends using the “@” symbol followed by their Instagram handles, providing a direct link to their profiles.
- Instagram Live: Livestream to your followers, interact with them in real time, and save your live videos for later viewing.
Tips to Slay the Instagram Stories Game
- Post Regularly: Stay current in feeds by posting regularly to build brand awareness and keep your followers engaged.
- Avoid Overposting: Balance your content between the regular feed and stories to avoid overwhelming your followers.
- Understand Your Audience: Cater your content specifically to your audience, avoiding overthinking your strategy.
- Share Behind-the-Scenes Content: Highlight behind-the-scenes moments, employee activities, office life, and the effort behind your products or services to create buzz.
- Variety is Key: Offer a variety of shots to avoid repetition and keep your content fresh.
Instagram Stories is a fantastic feature to boost your presence on the platform. It can increase brand awareness and drive more users to engage with your brand. It’s a fun way to connect with your audience and embrace a new form of storytelling. Start telling your story on Instagram today!
Using these tips and tools, you can create engaging content using Instagram Stories that resonates with your audience and enhances your brand presence on social media. Happy storytelling!
Also Read: 10 Best Content Writing Tips For Beginners
